Muse passes 10 million users as Meta shifts to monetization
On Meta's October 21 earnings call, Mark Zuckerberg said Muse has clear product-market fit and is entering a scaling and monetization phase. More than 10 million people in the US and Canada have set up the agent since its early-September launch, about a quarter use it daily, and shopping is the most common use case, with average purchases over $200.